You have no doubt seen Oh, Joy! during your bi-weekly (just me?) strolls through Target. Joy Cho, the woman behind the pattern-filled and colorful home + pet + baby product lines, fills her Instagram stories with dance parties, covetable OOTDs, and her two adorable little girls—and we are here for it.
Ban.do founder and CCO Jen Gotch is pretty much who I aspire to be when I grow up. Not only has she built a colorful fempire (whose tagline is 'we are serious about fun' btw), but her Instagram story 'testimonials' show a very real, vulnerable, and unfiltered side to the woman behind the lifestyle brand. Let's just say we're obsessed.
Brooklyn, NY-based Samantha Rothenberg, under the handle @violetclair, serves up a daily dose of funny truths via her quirky hand-drawn comics targeted towards female millennials. They are arguably the most relatable (and completely hilarious) comics on the internet, says me anyway.